Senior Digital Consultant for Higher Education & Creative Industries

Expert in web strategy, UX and digital transformation, helping universities and creatives build high-performing websites.

About Me

I’m Adam Knight, a senior digital consultant with over 20 years of experience helping higher education institutions and small businesses transform their digital presence. I specialise in website strategy, UX and IA design, and digital project delivery for universities and creative businesses.

Whether it’s leading the redesign of an entire student recruitment journey, managing a complex website migration, leading a web marketing team, or crafting a site for a creative or therapeutic business, I bring calm leadership, collaborative delivery, and a deep understanding of what makes digital projects succeed in complex environments.

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About Me

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Services

Higher Education Web Strategy

User-first, insight-led site structures that support student recruitment and long-term institutional change.

Team Leadership & Change Management

I build, mentor and empower in-house teams, embedding sustainable processes and digital culture that outlast any contract.

SEO, Analytics & Optimisation

From keyword research to conversion tracking, I help you understand and improve what really matters.

Digital Project Delivery

Hands-on leadership of complex web projects, from discovery through to delivery and beyond.

UX, IA & Content Governance

Scalable, accessible structures that make websites easier to use and easier to manage.

Freelance Website Builds

Full-service delivery (design, CMS, SEO) for musicians, therapists, startups and agencies.

Higher Education Projects

I work with universities to solve complex digital challenges, from redesigning student recruitment journeys to improving course search and content governance. My focus is always on creating web experiences that are intuitive, accessible, and optimised for both students and staff – delivering measurable improvements in engagement, visibility and recruitment.

Imperial College London

Led key discovery and delivery projects for business-critical website components
Led end-to-end redesign of all student recruitment landing pages
Oversaw large-scale course search improvement initiative
Owned performance and SEO strategy for Study site (~250k monthly sessions)
Line managed 3 direct reports, including recruitment and onboarding of successor

The University of Law

Led all content migration for multi-agency website rebuild (including CMS move)
Delivered site-wide IA, new staff directory build, CMS training, and beta launch support
Results: +65% time on site, +71% conversion rate, +40% lead generation

St George’s University

Led end-to-end redesign of Research website section
Delivered UX research, IA mapping, stakeholder interviews, and final specification

LSBU (London South Bank University)

Launched new course and school pages
Scoped full website rebuild and help-desk form integration
Led web team restructure and recruited new hires to support delivery (line managed 3 direct reports)

Staffordshire University

Led end-to-end redesign of the Research site section
Delivered UX research, IA mapping, stakeholder engagement, and final specification

Freelance Projects

I partner with creative businesses, musicians and therapists to design websites that are clear, engaging and easy to manage. From full builds with SEO to ongoing optimisation, my freelance projects focus on practical digital solutions that help clients connect with their audiences and grow online.

Explore some of my recent freelance website projects below.

Straws in the Wind

Book by Eugene Krajewski

A moving memoir of a Polish family, wartime mystery and enduring hope. Discover Eugene’s journey.

Fleetwood Bac

Fleetwood Mac Tribute Band

the world’s first and are the UK’s best and most authentic Fleetwood Mac Tribute show

Matt Pearce and the Mutiny website image desktop and mobile

Matt Pearce & the Mutiny

British Blues Band

Matt Pearce & The Mutiny’s latest album ‘The Soul Food Store’ is out now and available on all major platforms!

Julia K

Touring Musician & Singing Teacher

Julia K is an international vocalist and vocal coach specialising in live and studio work, solo, band lead and backing vocals of all styles.

Vermilion Road Consulting

Leadership and Talent

Qualified consultants with access to a worldwide network, working with top global organisations at strategic and Talent Stream levels.

Testimonials

“I couldn’t recommend Adam highly enough for a digital role. The work he did within the Marketing team has genuinely been transformational. Not only does he deliver exceptional results but he does so through inclusive and collaborative leadership, which is a rare find.”

“We’d have Adam back in a heart beat!”

Lizzie Burrows MCIM

Chief Marketing Officer

Imperial College London

“Adam is a pleasure to work with. He makes things happen, bringing a rare blend of proactive delivery skills with a focus on achieving strategic objectives.”

“I've worked with Adam on a series of high-profile digital projects. Working for an external agency, it’s always great to have a project manager on the client’s team who values and fosters collaboration and teamwork to bring about results for the user and the organisation. I’d relish the chance to do more projects with Adam.”

Chris How

Head of Experience Design

Clearleft (Agency)

“Adam joined the team as we were part way through our CRM implementation and as the project was struggling to move forward. He immediately made an impact, getting to grips with progress, priorities and requirements.”

“With Adam’s exceptional project and stakeholder management skills, technical expertise and calm approach, our CRM launch was achieved. He not only led us to the finish line but he identified functionality issues and opportunities we hadn’t considered, produced clear documentation and developed a roadmap for future developments and enhancements.”

Pamela Agar

Director of (…) Marketing

St George's University of London

“Adam listened carefully to my requirements – he took time to understand my business, and helped to translate it into a much better online presence than I could have possibly hoped for. He has also trained me in how to update it myself which is liberating, empowering and cost effective.”

“I wouldn't hesitate to recommend Adam to other small businesses and sole traders in the same position who want a high quality website that exceeds their expectations.”

Julia K

Owner

Julia K Music

“Adam is a confident and knowledgeable digital marketing professional, he was appointed at The University of Law to assist with a full website rebuild and migration. Adam took the lead on the CMS build and was fundamental in delivering the project. One year post-launch and our website has been short-listed for ‘Best Website’ by the Heist Awards which is a reflection of the high quality of work put into the project.”

“I would have no hesitation in recommending Adam to help any organisation with their website and digital marketing projects.”

Adel Amri

Senior Web Manager

The University of Law

“Adam has been a pleasure to work with, so much so that I continue to work with him! He designed and built my website from scratch, and now continues to work with me through it’s continued evolution, as well as supporting my business with marketing strategy advice. He is intuitive as well as highly knowledgeable. He has a natural flair and eye for design and aesthetics which allows him to tailor a bespoke solution.”

“A fantastic listener and adviser. I highly recommend you speak to Adam to see what he’s about.”

Damon Bowen-Ashwin

Owner

Adapt+Flow

Let’s Work Together

Whether you need strategic direction, team management, or hands-on digital delivery – I’d love to hear from you.

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Senior Digital Consultant for Higher Education and Creative Businesses

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