ALL ABOUT
ADAM KNIGHT
Personal Summary
Assignment History
Specialist Expertise
Behind the Scenes
PERSONAL SUMMARY
PERSONAL SUMMARY
I have been working as a freelance creative digital marketing specialist, content manager and web designer for over twenty years, with nearly ten of those years as a contractor in dynamic SME and corporate business environments. With experience in both B2B and B2C settings, in a diverse range of industries including E-Retail, Insure-tech, Education, Business Services, and the Music Industry, I offer a one-stop end-to-end, full-mix service.
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I am a technically minded fast learner who provides a dynamic link between web/marketing creative design, social campaign administration, marketing automation, and content/data management. I consider myself an ethical marketer, with quality at the core of what I do. Alongside my early marketing career I was a successful professional musician, and now outside of the 9 to 5 I continue to work as a freelance commercial, community and third sector event coordinator, stage manager, sound engineer, musician and event compere.
ASSIGNMENT HISTORY
ST GEORGE'S UNIVERSITY
MAR 2022 – PRESENT
SITS CRM Specialist & Implementation Lead
KEY SKILLS & RESPONSIBILITIES
- Define a project roadmap for CRM implementation and adoption
- Drive and coordinate the rollout of CRM across core functions
- Capture business process and adoption feedback to enhance user and customer experience
- Monitor and report rollout progress, manage risks and initiate appropriate corrective actions
- Oversee the creation of a how-to manual for key CRM processes
- Organise updating of privacy policies and other key regulatory documents
- Coordinate a plan for long term governance of the system
KEY PROJECTS
- CRM Migration project; AKERO to SITS
FREELANCE
JUN 1999 – PRESENT
Web Designer - Digital Marketer - Graphic Designer - Event/Stage Manager
KEY SKILLS & RESPONSIBILITIES
- Website builds & content management projects for various clients
- Set-up & management of marketing databases, social media, campaign strategy for various clients
- Digital design (screen and print) for various clients
- Charity/community/festival events planning & stage management
- Live music event production/hosting/compering/performing
- Sound design and engineering for festivals/theatres
KEY PROJECTS
- Design & build & manage ‘Adapt+Flow’ website (2021)
- Design & build ‘Julia K’ website (2021)
- Sweethomefest 2015 - 2019 (organiser, sound engineer)
- Design & build ‘Vermilion Road’ website, plus rebranding (2017)
- Worpfest 2012 - 2015 (organiser, sound engineer)
- Design, build & manage ‘Surrey Auto Works’ website (2014)
- Guilfest Acoustic Stage 2014 (stage manager)
THE UNIVERSITY OF LAW
MAR 2019 – JUN 2020
Content Population/Migration Lead - Web Editor - IA Designer (Contractor)
KEY SKILLS & RESPONSIBILITIES
- Own/Manage new EpiServer CMS environment
- Manage all content migration/population, including implementation and design of new IA
- Design and implement new content naming convention and folder structure
- Manage beta testing process and subsequent bug fixes
- Project management support, including liaising with external agencies and key stakeholders
- Comprehensive CMS training for the in-house staff
- Co-ordinate content changes to current site
KEY PROJECTS
- Website redesign; multi-agency £700,000 project (Brand42, Blue Array)
- ‘My Faculty’ - Compile and deploy full academic staff enhanced database (all tutors, all campuses)
Please click here to read my project case study.
MOTOLEGENDS
OCT 2016 – NOV 2018
Digital Marketing Executive - Web Manager (Contractor)
KEY SKILLS & RESPONSIBILITIES
- Own/manage all web content across multiple platforms
- Manage creation of all marketing and web collateral
- Manage email marketing and social media activity
- Provide multi-channel, multi-platform reporting
- Manage E-Commerce department (including one direct report)
- Own/manage all digital content using TradeIT CMS (RED Tech)
- Plan/implement campaign strategy and data segmentation
KEY PROJECTS
- Redesign website front page and develop custom product section
- Develop, design and deploy weekly company newsletter (digital)
RDT
APR 2014 – JUN 2016
Digital Marketing Executive (Contractor)
KEY SKILLS & RESPONSIBILITIES
- Design/manage creation of all marketing collateral (Adobe CS)
- Manage social media channels and email marketing platform
- Undertake data auditing/cleansing and data segmentation
- Manage, maintain and update company website (WordPress)
- Manage company involvement in events/industry conferences
- Manage relationship with multiple outside agencies
KEY PROJECTS
- Data cleansing, database creation and email platform implementation
- Company blog planning, design, creation and management
- Quarterly company newsletter design and creation (print and digital)
- MI reporting and data reclassification
- Collateral and website re-brand project
NEWRISING
SEPT 1999 – JUL 2016
Musician - Designer - Marketer - Events Coordinator
KEY SKILLS & RESPONSIBILITIES
- Design and develop collateral for band Newrising – Brand owner
- Design, build and deliver a monthly HTML newsletter email
- Write all marketing copy, including newsletter and sleeve notes
- Develop and implement social media marketing campaigns
- Design and maintain band website
- Manage and update all content hosted on external websites
- Liaise with booking agents, promoters and venue owners
- Liaise with various professional bodies to manage royalties, publishing and distribution
- Manage ‘fan’ marketing database
- Engineer (audio), arrange and develop new band material
KEY PROJECTS
- Newrising band support for artist ‘Ed Sheeran’ on UK tour 2013
- Newrising Caribbean Newrising band tour (2011 and 2012)
- Newrising EP – ‘Boileroom Basement Sessions’ in 2011
- Picnic Festival 2009 (stage manager, artist booker/liaison)
- Band album – ‘Awake From Slumber’ by Newrising in 2008
REGUS
JAN 2012 – MAR 2014
CRM Technical Delivery Executive (Contractor)
KEY SKILLS & RESPONSIBILITIES
- Own email marketing platforms (Responsys & Silverpop)
- Develop, implement, and provide QA for all email marketing campaigns
- Manage all data selection and delivery, liaise with external data agency
- Manage all hosted marketing content (40 languages, 100 countries)
- Liaise with various creative/copy writing/translation agencies
- Produce campaign level reports for various global marketing managers
- Creation of dynamic data-driven email marketing templates
KEY PROJECTS
- Country/Language global data reclassification project
- Opt-out/sleep landing page project
ASSIGNMENT HISTORY
ST GEORGE'S UNIVERSITY
SITS CRM Specialist & Implementation Lead
KEY SKILLS & RESPONSIBILITIES
- Define a project roadmap for CRM implementation and adoption
- Drive and coordinate the rollout of CRM across core functions
- Capture business process and adoption feedback to enhance user and customer experience
- Monitor and report rollout progress, manage risks and initiate appropriate corrective actions
- Oversee the creation of a how-to manual for key CRM processes
- Organise updating of privacy policies and other key regulatory documents
- Coordinate a plan for long term governance of the system
KEY PROJECTS
- CRM Migration project; AKERO to SITS
FREELANCE
Jun 1999 – Present
Web Designer - Digital Marketer - Graphic Designer - Events/Stage Manager
KEY SKILLS & RESPONSIBILITIES
- Undertake web/graphic design & content management projects for various clients (see examples below)
- Set-up & manage marketing databases, social media, campaign strategy for various clients
- Perform live sound & recording engineering duties as required
- Festival and venue technical crew & artist liaison
- Charity/community/festival events planning & stage management
- Live music event production/hosting/compering
- Act as festival/theatre sound system engineer/tech
- Act as sound and audio-effect designer (and engineer) for theatre
- Perform as professional level multi-instrumentalist as required (guitar, bass, percussion, vocals)
KEY PROJECTS
- Design & build & manage ‘Adapt+Flow’ website (2021)
- Design & build ‘Julia K’ website (2021)
- Sweethomefest 2015 - 2019 (organiser, sound engineer)
- Design & build ‘Vermilion Road’ website, plus rebranding (2017)
- Worpfest 2012 - 2015 (organiser, sound engineer)
- Design, build & manage ‘Surrey Auto Works’ website (2014)
- Guilfest Acoustic Stage 2014 (stage manager)
The University of Law
Mar 2019 – Jun 2020
Content Migration Lead – Web Editor – IA Designer
KEY SKILLS & RESPONSIBILITIES
- Own/Manage new EpiServer CMS environment
- Manage all content migration/population, including implementation and design of new IA
- Design and implement new content naming convention and folder structure
- Manage beta testing process and subsequent bug fixes
- Project management support, including liaising with external agencies and key stakeholders
- Comprehensive CMS training for the in-house staff
- Co-ordinate content changes to current site
KEY PROJECTS
- Website redesign; multi-agency £700,000 project (Brand42, Blue Array)
- ‘My Faculty’ - Compile and deploy full academic staff enhanced database (all tutors, all campuses)
Please click here to read my project case study.
Motolegends
Oct 2016 – Nov 2018
Digital Marketing Executive - Web Manager (Contractor)
KEY SKILLS & RESPONSIBILITIES
- Own/manage all web content across multiple platforms
- Manage creation of all marketing and web collateral
- Manage email marketing and social media activity
- Provide multi-channel, multi-platform reporting
- Manage E-Commerce department (including one direct report)
- Own/manage all digital content using TradeIT CMS (RED Tech)
- Plan/implement campaign strategy and data segmentation
KEY PROJECTS
- Redesign website front page and develop custom product section
- Develop, design and deploy weekly company newsletter (digital)
RDT
Apr 2014 – Jul 2016
Senior Digital Marketing and Data Executive
KEY SKILLS & RESPONSIBILITIES
- Design/manage creation of all marketing collateral (Adobe CS)
- Social media ownership, campaign strategy & channel management
- Data auditing/cleansing/research & database development
- Email deployment platform implementation & campaign strategy
- Multi-channel reporting (Google Analytics)
- Website management & maintenance (CMS - WordPress)
- Event/trade show/conference management
- Design/create sales presentations (Power Point)
KEY PROJECTS
- Data cleansing, database creation and email platform implementation
- Company blog planning, design, creation and management
- Quarterly company newsletter design and creation (print and digital)
- MI reporting and data reclassification
Collateral and website re-brand project
NEWRISING
Sept 2006 – Jul 2016 (part-time)
Musician, Web Designer, Marketer & Events Coordinator
KEY SKILLS & RESPONSIBILITIES
- Design and develop collateral for band Newrising – Brand owner
- Design, build and deliver a monthly HTML newsletter email
- Write all marketing copy, including newsletter and sleeve notes
- Develop and implement social media marketing campaigns
- Design and maintain a creative business website using a CMS system
- Manage and update all content hosted on external websites
- Engineer (audio), arrange and develop new band material
- Liaise with booking agents, promoters and venue owners with regards to band gig/tour booking and delivery of bespoke marketing collateral
- Liaise with various professional bodies to manage the ‘mechanical royalties’ generated by the band, and manage the publishing/record company responsibilities
- Manage ‘fan’ marketing database
KEY PROJECTS
- Band support ‘Ed Sheeran’ on UK tour in 2013
- Caribbean band tour (2011 & 2012)
- Band EP – ‘Boileroom Basement Sessions’ by Newrising in 2011
- Picnic Festival 2009 (organiser)
- Band album – ‘Awake From Slumber’ by Newrising in 2008
REGUS
Jan 2012 – Mar 2014
CRM Technical Delivery Specialist
KEY SKILLS & RESPONSIBILITIES
- Develop, implement, and provide QA for all email marketing campaigns
- Utilise database marketing and HTML code to create ‘dynamic solutions’
- Design query/rulesets, and own technical delivery of email campaigns
- Liaise with creative/copy writing/translation agencies to deliver new email marketing collateral
- Manage data selection and delivery with an external data warehouse
- Produce campaign level reports for various global marketing managers
- Service and manage all static and dynamic hosted content to be utilised by the global email marketing campaigns (40 languages, 100 countries)
- Ownership of email marketing platforms (Responsys & Silverpop)
- Graphic design & HTML
KEY PROJECTS
- City level email marketing personalisation project – code development
- Country/Language global data reclassification project
- Opt-out/sleep landing page project
Specialisms
Website creation | Content management | Campaign management |  Social media marketing |  Email marketing | Marketing automation | Graphic design  (digital & print) |  Project management |  Agency relationship management |  Event organisation & management  (Commercial, charity & community) |  Sound engineering | Voice-over, music, video production
Technical Expertise
Content management systems  (Episerver, WordPress, TradeIT) |  Email deployment platforms  (Adestra, Responsys, Silverpop, Mailchimp) |  Graphic design/publishing (Adobe CS) |  MS Office suite |  Analytics & reporting (Google Analytics) |  Working knowledge of HTML & CSS |  CRM (Sage) |  Audio/video production software  (Logic Pro, Premiere Pro, Wavelab)
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With a keen interest in local history and architecture, my weekends are often spent trawling around local antique fairs, exploring classic car shows, or visiting one of the many National Trust and English Heritage properties in the South-East of England. As a long-term member of the RHS at Wisley Gardens in Surrey, I am an enthusiastic gardener with a specific affection for growing organic fruit and vegetables, and I like to think that I am pretty good at cooking them too!
Demonstrative of my love of all things ‘great outdoors’, I am a keen world traveller, and an enthusiastic amateur travel photographer to boot. You can view a little of my photography by clicking the button below. In the past few years (pre Covid) I have undertaken an expedition to the Arctic Circle, been hiking on the levadas of Madeira, and most recently travelled across Cambodia to explore the ancient temples of Angkor. I am also an amateur Raspberry Pi enthusiast, and I have a fervent interest in local, national and international politics.
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ADAM KNIGHT | Digital Content Creator & Multi-Channel Marketing Specialist
Delivering Creative Digital Solutions Since 1999